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Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

"This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini …

lieferbar innerhalb 2-3 Wochen

Buch

Operational Research Methods in Business, Finance and Economics

This book gathers selected high-quality papers presented at the 31st European Conference on Operational Research, which was held in Athens, Greece on June 11-14, 2021. It highlights the latest advances in…

lieferbar innerhalb 2-3 Wochen

Buch

Sunil Kumar
Python for Accounting and Finance

This book is a comprehensive guide to the application of Python in accounting, finance, and other business disciplines. This book is more than a Python tutorial; it is an integrative approach to using Pyt…

lieferbar innerhalb 2-3 Wochen

Buch

Gregory S Parnell, Terry Bresnick, Eric R Johnson, Steven N Tani
Handbook of Decision Analysis

Decision analysis is the discipline comprised of the philosophy, theory, methodology, and professional practice necessary to address important decisions in a formal manner. The field includes many procedu…

lieferbar ab 28.5.2025.

Buch

Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in Asia Reimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, H…

lieferbar innerhalb 1-2 Wochen

Buch

Sachiko Scheuing
How to Use Customer Data

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

lieferbar innerhalb 1-2 Wochen

Buch

Irene Yam
Build a World-Class Customer Advisory Board

An essential guide for planning and hosting successful CAB meetings from an award-winning industry veteran with pre- and post-IPO experience. In today's highly competitive and fast-paced market, businesse…

lieferbar innerhalb 1-2 Wochen

Buch

Brasseur VM (Vicky)
Business Success with Open Source

Free and open source software (FOSS) is everywhere and is the driving force behind nearly all software developed today. It doesn't matter what industry your company is in: Learning more about how to use, …

lieferbar innerhalb 1-2 Wochen

Buch

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkit Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging an…

lieferbar innerhalb 1-2 Wochen

Buch

Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your brand message and connect with your customers There's no way around it-social media is everywhere, and the savviest businesses are making the most of it. With the help of Social Media Marketing…

lieferbar ab 12.5.2025.

Buch

Caroline Florence
Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

lieferbar innerhalb 1-2 Wochen

Buch

Stuart E Jackson, Ilya Trakhtenberg
Predictable Winners

"Consistent innovation success requires more than big breakthroughs. It requires a comprehensive approach to reducing risk at every step of the innovation journey--from concept development through commerc…

lieferbar innerhalb 1-2 Wochen

Buch

What Works, What Doesn't (and When)

Using seventeen cases where researchers applied behavioral interventions in the field, this book identifies not only what works but also what does not work (and why).

lieferbar innerhalb 1-2 Wochen

Buch

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

lieferbar ab 24.6.2025.

Buch

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 2-3 Wochen

Buch

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar ab 30.5.2025.

Buch

Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

Erscheint bald

Buch

Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

Erscheint bald

Buch

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

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